Monday, October 11, 2010
Friday, October 8, 2010
Wednesday, September 29, 2010
Thursday, September 2, 2010
Monday, August 30, 2010
Friday, August 27, 2010
2011 FORD EXPLORER GOES GREEN WITH MORE RECYCLED, RENEWABLE MATERIALS AND INCREASED FUEL EFFICIENCY
•The 2011 Ford Explorer is 85 percent recyclable. The reinvented SUV leverages Ford’s industry-leading use of bio foam and recycled fabric in its interior, as well as recycled steel in select exterior parts
•Ford is reducing its use of virgin steel by an estimated 119 tons a year by making Explorer’s noise-dampening fender baffles from the steel left over from stamping out the door openings of F-150 body sides
•2011 Ford Explorer, the new fuel economy class leader in the midsize SUV segment, uses Ford’s latest high-tech powertrains and mechanical enhancements to achieve fuel economy improvements of more than 30 percent without sacrificing performance
All-New 2011 Ford Explorer Sustainability
DEARBORN, Mich., Aug. 5, 2010 – The all-new Ford Explorer is more than just the new fuel economy class leader in the midsize SUV segment. The reinvented Explorer, which arrives later this year, also sets a new benchmark for sustainability in the SUV segment due to an increased use of renewable and recycled content, such as parts made from steel left over from F-150 production.
The new Explorer also leverages Ford’s industry-leading use of bio foam and recycled fabric in its interior. These and other eco-improvements help make Explorer 85 percent recyclable.
“Ford has made tremendous strides, not only in improving fuel economy in the new Explorer, but also in using more environmentally friendly materials,” said Jim Holland, chief nameplate engineer. “By offering better fuel efficiency in an overall greener package, we’re offering our SUV customers an appealing and sustainable product.”
Explorer’s eco-advantage
Ford is minimizing waste by making Explorer’s noise-dampening fender baffles, which fit between the vehicle’s outer shell and its inner structure, from steel left over after stamping the door openings out of F-150 body sides. The reuse allows Ford to reduce its use of virgin steel by an estimated 119 tons for one year of production. Using less virgin steel also reduces CO2 emissions by approximately 119 tons – about the same amount emitted by a midsize car driving the circumference of the earth 14 times.
The Explorer interior also incorporates sustainable materials to lessen its environmental impact. Explorer uses 25 percent recycled fiber in its interior fabrics, including seat upholstery, bolster and carpeting. The use of recycled fiber instead of virgin fiber results in an estimated 20 percent reduction in energy consumption, 17 percent waste elimination and 14 percent reduction in CO2 emissions for the Explorer’s seating materials.
The new Explorer is the latest Ford vehicle to feature 40 percent soy polyurethane foam in seat cushions and seatbacks. Ford remains committed to using the bio-based material in nearly 100 percent of its North American vehicle lineup by the end of the year.
Soy foam has helped Ford reduce its annual petroleum oil usage by more than 10,500 barrels, and is up to 24 percent more renewable than petroleum-based foam. The use of soy foam also has helped Ford reduce its carbon dioxide emissions by 11 million pounds – the annual equivalent of 965 typical American households.
“By increasing the use of recycled or renewable content in our vehicles whenever possible, Ford is helping reduce waste to landfills by millions of pounds – and the new Explorer is no exception,” said Amy Marentic, group marketing manager, Ford Motor Company. “We believe customers will value these green features, as they help the environment without sacrificing the Explorer’s capability, utility and safety.”
Class-leading fuel efficiency
Fuel efficiency also plays a role in making the new Explorer a more sustainable SUV. The new Explorer excels at eco-friendly driving with two new fuel-efficient engines. The new engines include a responsive, fuel-efficient V6 and a turbocharged, direct-injection 2.0-liter four-cylinder EcoBoost™ engine. The EcoBoost engine delivers more than 30 percent better fuel economy than the current V6-powered Explorer, without sacrificing capability and performance.
“When we asked Explorer customers what they wanted from the 2011 vehicle, they asked for the freedom and empowerment Explorer has always delivered, with improved performance and significantly increased fuel economy,” Marentic said. “And that’s exactly what they will get with the 2011 Explorer.”
Thursday, August 19, 2010
Monday, August 16, 2010
ALL NEW FORD F-150 POWERTRAIN LINEUP DELIVERS BEST-IN-CLASS FUEL ECONOMY, POWER AND CAPABILITY
The powertrain lineup for the 2011 Ford F-150 features four new truck engines: a 3.7-liter V6, 5.0-liter and 6.2-liter V8s, and a twin-turbocharged EcoBoost™ 3.5-liter
Headlining the engine lineup is a new twin-turbo EcoBoost engine with Ti-VCT that has been specifically tuned, calibrated and tested for durability and reliability
Each new engine delivers best-in-class towing and horsepower. The entire 2011 F-150 lineup will be at least 20 percent more fuel efficient than the 2010 F-150 lineup
Ford is the first and only automaker to equip its entire full-size pickup lineup with fuel-saving six-speed automatic transmissions as standard equipment
DEARBORN, Mich., Aug. 11, 2010 – For the 2011 model year, the Ford F-150 is getting the most extensive powertrain overhaul in the truck’s history. The 2011 F-150 has four new truck engines, all coupled to a revised six-speed automatic transmission.
Each engine delivers improved fuel economy, outstanding performance and class-leading capability. This versatile new powertrain lineup enables F-150 customers to choose the engine that best suits their needs.
Related News:
2011 Ford F-150 Transmission Features Faster, Smoother Shifting, Better Fuel Economy
Fact Sheets:
New 2011 F-150 3.7-Liter V6
New 2011 F-150 5.0-Liter V8
New 2011 F-150 6.2-Liter V8
New 2011 F-150 3.5-Liter EcoBoost
New 2011 F-150 Six-speed Automatic Transmission
2011 F-150 Powertrain Forum Webcast (8/11/10)
PhotosAvailable at launch are a 3.7-liter V6 and a 5.0-liter V8, each with fuel-saving and performance-enhancing twin independent variable camshaft timing (Ti-VCT) technology, and a version of the 6.2-liter V8 that is the base engine in the 2011 Ford F-Series Super Duty. A 3.5-liter EcoBoost engine, specially tuned and calibrated for the F-150, will be available in early 2011. Each of the engines offers an unequaled combination of attributes that matter most to F-150 customers: torque, horsepower, fuel economy, performance, durability, reliability and capability. The 2011 F-150 lineup will deliver best-in-class fuel economy. When the 3.5-liter EcoBoost engine joins the lineup, the 2011 F-150 will have up to 20 percent better fuel economy compared with the outgoing 2010 F-150.
“Our new engine lineup allows greater flexibility for customers to select the powertrain choice that best suits their needs,” said Barb Samardzich, vice president of Powertrain Engineering. “We are in the midst of a powertrain revolution, with 30 new powertrains over the next two years, and our loyal F-150 customers are the next ones to benefit.”
Extensive testing program to ensure truck application
To ensure the highest quality, most reliable engines, Ford engineers studied the warranty history of the outgoing engines and developed testing procedures based on the real-world driving experiences from current F-150 drivers.
Prototype engines underwent a wide range of tests to ensure complete compatibility with truck application and truck durability, with all components and systems passing testing to the equivalent of 150,000 miles. Components such as the exhaust manifolds and the crankshaft (forged steel) were upgraded, piston-cooling jets and oil coolers were added, and engines were specifically calibrated for improved heavy-duty operation and durability in F-150.
“Truck customers demand an engine that delivers outstanding low-speed torque to help tow or move heavy payloads, and sustained high-load, low-speed operation is a key attribute they look for,” said Samardzich. “The engine lineup for the 2011 Ford F-150 has been tuned specifically for truck operation needs and optimized for fuel economy. The result is a lineup that delivers class-leading towing and payload capability with outstanding horsepower, torque and fuel economy.”
Here are the highlights of each new engine:
3.7-liter four-valve Ti-VCT V6
The 3.7-liter will be the most powerful, capable and fuel-efficient base V6 of any truck in its class. Key attributes include:
Best-in-class 300 horsepower (estimated) at 6,500 rpm
275 lb.-ft. of torque at 4,500 rpm
Class-leading fuel economy
Best-in-class 6,100 pounds maximum trailer tow
Ti-VCT creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy
E85 flex fuel capability
Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions
Forged-steel crankshaft for improved durability
Built at Cleveland Engine Plant
The 3.7-liter V6 powering the base 2011 F-150 is the latest application of the award-winning Duratec® V6 engine, with additional technology and upgrades for truck application. In particular, more work was done on the bottom end of the engine, a strong point of all Duratec V6 engines.
“This is a well-designed engine with a massive amount of attention to detail around the block and the structure of the block,” said Jim Mazuchowski, V6 engines program manager. “This attention to the stiffness and rigidity of the bottom end, how the engine is fastened with four-bolt mains and two side bolts, enhances durability and NVH (noise, vibration and harshness).”
Other enhancements for durability include a forged-steel crankshaft, cast-iron exhaust manifolds and a die-cast aluminum oil pan, which supports a 10,000-mile interval for oil changes. The design of the cylinder bore and piston rings has been optimized for efficient lubrication.
In addition to engine durability, Ti-VCT leads a host of technologies that increase overall engine efficiency. Ti-VCT’s precise and variable control of the intake and exhaust camshafts optimizes performance and fuel economy. The piston squirters enable faster engine warm-up, and the polished buckets reduce friction, which aids fuel economy.
5.0-liter four-valve dual-overhead-camshaft Ti-VCT V8
The 5.0-liter V8 in the 2011 F-150 offers many class bests compared with competitors’ entry-level V8s, including:
Best-in-class 360 horsepower at 5,500 rpm and 380 lb.-ft. of torque at 4,250 rpm
Class-leading fuel economy
Best-in-class 9,800 pounds maximum trailer tow
New strengthened block and new cylinder head optimized for performance and enhanced cooling
Unique intake camshafts, combined with Ti-VCT, composite intake manifold and optimized compression ratio for improved low-speed torque and towing capability
Forged-steel crank and all-new oil cooler enhance durability
Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions
E85 flex fuel capability
Built at Essex Engine Plant; Windsor, Ontario
While this 5.0-liter V8 engine is similar to the one powering the 2011 Mustang GT, it has several important differences to optimize it for the harsh duty cycle truck customers demand. First, the camshafts were tuned to improve low-speed torque, which is key to truck customers. Also, the 10.5:1 compression ratio was optimized to reduce knock tendency at lower engine speeds while towing.
The hardware added to the 5.0 specifically for F-150 includes: an additional oil cooler, which helps extend the life of the oil to 10,000-mile intervals; foam covers for the fuel injectors to reduce NVH; and cast exhaust manifolds for improved durability. The new aluminum block is 70 pounds lighter than the 5.4-liter V8, which aids fuel economy and improves handling. The engine’s forged-steel crankshaft also ensures durability.
“This engine uses proven technology to deliver a great combination of low-speed torque and fuel economy with the durability F-150 customers demand,” said Mike Harrison, V8 engine programs manager.
6.2-liter two-valve single-overhead-camshaft V8
The 6.2-liter V8 is a premium engine offering on the 2011 F-150, with an expanded offering to F-150 SVT Raptor and other specialty applications. Its attributes include:
Best-in-class 411 horsepower at 5,500 rpm and 434 lb.-ft. of torque at 4,500 rpm
Best-in-class 11,300 pounds maximum trailer tow
Competitive fuel economy
Durability of race-proven components and technology showcased in November 2008 when a 6.2-liter Raptor R not only survived the grueling Baja 1000, it earned a podium finish. The same engine went on to complete every mile of the 2009 Best in the Desert series
Utilizes a large bore and shorter stroke. This approach to creating power has its roots in storied Ford racing engines. The large bore allows for larger intake and exhaust valves for improved engine airflow, and the short stroke allows higher engine speed for increased horsepower
Because of the large bore size, two spark plugs per cylinder are used to more efficiently burn the fuel-air mixture in the combustion chamber, enabling better fuel economy and increased engine torque. The twin plugs also help the engine maintain a smooth, stable idle
Built at Romeo (Mich.) Engine Plant
The 6.2-liter V8, standard on the 2011 F-Series Super Duty, is uniquely tuned for the F-150 with a special cam profile. The engine will be standard on the 2011 F-150 SVT Raptor and other specialty applications, and pumps out up to 411 horsepower and 434 lb.-ft. of torque – making the F-150 the most powerful truck in its class.
“This engine has tons of torque, and already has been proved in the field with both the F-150 SVT Raptor and Super Duty,” said Harrison.
3.5-liter Ti-VCT EcoBoost
The 3.5-liter EcoBoost is a premium engine offering available after launch with power comparable to a naturally aspirated V8 and projected class-leading fuel economy. Its attributes include:
Ti-VCT creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy
Fuel economy improves up to 20 percent versus 2010 model year F-150 5.4-liter V8
Improved intake and exhaust camshafts optimized for improved fuel economy and performance
Cast exhaust manifolds for heavy-duty operation and durability
Improved manifold and cylinder heads for improved performance
Direct-acting mechanical bucket (DAMB) valvetrain with polished buckets to reduce friction and improve fuel economy
Built at Cleveland Engine Plant
Transmission features customer-driven enhancements
Ford Motor Company is the first and only manufacturer to equip its entire full-size pickup truck lineup with fuel-saving six-speed automatic transmissions as standard.
For the first time, a six-speed automatic transmission is standard in F-150 on all engines. Several available enhancements have been added to the proven 6R80 transmission to help F-150 customers tow more easily, including SelectShift with both progressive range select and manual functions.
Progressive range select allows the customer to reduce the range of available gears while in Drive. When the customer taps down into range select mode, the display shows the available gears and highlights the current gear state. This feature allows the driver to limit the use of upper gears when heavily loaded or while towing on grades.
With SelectShift, customers can get full manual function by pulling the shift lever into “M” for manual mode and then select the gear desired by pressing the “+” button for upshifts or the “-” button for downshifts. The control system will hold that gear for a full manual transmission feel.
The new engines for the Ford F-150 follow the all-new engine lineup for the 2011 Ford F-Series Super Duty introduced earlier this year and highlighted by the 6.7-liter Power Stroke® V8 turbocharged diesel, which delivers best-in-class torque, horsepower and fuel economy.
“The new powertrain lineup for the 2011 F-150 will provide a wide range of choices to customers to suit their needs, each tested for maximum durability and reliability with outstanding fuel economy,” said Samardzich.
Headlining the engine lineup is a new twin-turbo EcoBoost engine with Ti-VCT that has been specifically tuned, calibrated and tested for durability and reliability
Each new engine delivers best-in-class towing and horsepower. The entire 2011 F-150 lineup will be at least 20 percent more fuel efficient than the 2010 F-150 lineup
Ford is the first and only automaker to equip its entire full-size pickup lineup with fuel-saving six-speed automatic transmissions as standard equipment
DEARBORN, Mich., Aug. 11, 2010 – For the 2011 model year, the Ford F-150 is getting the most extensive powertrain overhaul in the truck’s history. The 2011 F-150 has four new truck engines, all coupled to a revised six-speed automatic transmission.
Each engine delivers improved fuel economy, outstanding performance and class-leading capability. This versatile new powertrain lineup enables F-150 customers to choose the engine that best suits their needs.
Related News:
2011 Ford F-150 Transmission Features Faster, Smoother Shifting, Better Fuel Economy
Fact Sheets:
New 2011 F-150 3.7-Liter V6
New 2011 F-150 5.0-Liter V8
New 2011 F-150 6.2-Liter V8
New 2011 F-150 3.5-Liter EcoBoost
New 2011 F-150 Six-speed Automatic Transmission
2011 F-150 Powertrain Forum Webcast (8/11/10)
PhotosAvailable at launch are a 3.7-liter V6 and a 5.0-liter V8, each with fuel-saving and performance-enhancing twin independent variable camshaft timing (Ti-VCT) technology, and a version of the 6.2-liter V8 that is the base engine in the 2011 Ford F-Series Super Duty. A 3.5-liter EcoBoost engine, specially tuned and calibrated for the F-150, will be available in early 2011. Each of the engines offers an unequaled combination of attributes that matter most to F-150 customers: torque, horsepower, fuel economy, performance, durability, reliability and capability. The 2011 F-150 lineup will deliver best-in-class fuel economy. When the 3.5-liter EcoBoost engine joins the lineup, the 2011 F-150 will have up to 20 percent better fuel economy compared with the outgoing 2010 F-150.
“Our new engine lineup allows greater flexibility for customers to select the powertrain choice that best suits their needs,” said Barb Samardzich, vice president of Powertrain Engineering. “We are in the midst of a powertrain revolution, with 30 new powertrains over the next two years, and our loyal F-150 customers are the next ones to benefit.”
Extensive testing program to ensure truck application
To ensure the highest quality, most reliable engines, Ford engineers studied the warranty history of the outgoing engines and developed testing procedures based on the real-world driving experiences from current F-150 drivers.
Prototype engines underwent a wide range of tests to ensure complete compatibility with truck application and truck durability, with all components and systems passing testing to the equivalent of 150,000 miles. Components such as the exhaust manifolds and the crankshaft (forged steel) were upgraded, piston-cooling jets and oil coolers were added, and engines were specifically calibrated for improved heavy-duty operation and durability in F-150.
“Truck customers demand an engine that delivers outstanding low-speed torque to help tow or move heavy payloads, and sustained high-load, low-speed operation is a key attribute they look for,” said Samardzich. “The engine lineup for the 2011 Ford F-150 has been tuned specifically for truck operation needs and optimized for fuel economy. The result is a lineup that delivers class-leading towing and payload capability with outstanding horsepower, torque and fuel economy.”
Here are the highlights of each new engine:
3.7-liter four-valve Ti-VCT V6
The 3.7-liter will be the most powerful, capable and fuel-efficient base V6 of any truck in its class. Key attributes include:
Best-in-class 300 horsepower (estimated) at 6,500 rpm
275 lb.-ft. of torque at 4,500 rpm
Class-leading fuel economy
Best-in-class 6,100 pounds maximum trailer tow
Ti-VCT creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy
E85 flex fuel capability
Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions
Forged-steel crankshaft for improved durability
Built at Cleveland Engine Plant
The 3.7-liter V6 powering the base 2011 F-150 is the latest application of the award-winning Duratec® V6 engine, with additional technology and upgrades for truck application. In particular, more work was done on the bottom end of the engine, a strong point of all Duratec V6 engines.
“This is a well-designed engine with a massive amount of attention to detail around the block and the structure of the block,” said Jim Mazuchowski, V6 engines program manager. “This attention to the stiffness and rigidity of the bottom end, how the engine is fastened with four-bolt mains and two side bolts, enhances durability and NVH (noise, vibration and harshness).”
Other enhancements for durability include a forged-steel crankshaft, cast-iron exhaust manifolds and a die-cast aluminum oil pan, which supports a 10,000-mile interval for oil changes. The design of the cylinder bore and piston rings has been optimized for efficient lubrication.
In addition to engine durability, Ti-VCT leads a host of technologies that increase overall engine efficiency. Ti-VCT’s precise and variable control of the intake and exhaust camshafts optimizes performance and fuel economy. The piston squirters enable faster engine warm-up, and the polished buckets reduce friction, which aids fuel economy.
5.0-liter four-valve dual-overhead-camshaft Ti-VCT V8
The 5.0-liter V8 in the 2011 F-150 offers many class bests compared with competitors’ entry-level V8s, including:
Best-in-class 360 horsepower at 5,500 rpm and 380 lb.-ft. of torque at 4,250 rpm
Class-leading fuel economy
Best-in-class 9,800 pounds maximum trailer tow
New strengthened block and new cylinder head optimized for performance and enhanced cooling
Unique intake camshafts, combined with Ti-VCT, composite intake manifold and optimized compression ratio for improved low-speed torque and towing capability
Forged-steel crank and all-new oil cooler enhance durability
Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions
E85 flex fuel capability
Built at Essex Engine Plant; Windsor, Ontario
While this 5.0-liter V8 engine is similar to the one powering the 2011 Mustang GT, it has several important differences to optimize it for the harsh duty cycle truck customers demand. First, the camshafts were tuned to improve low-speed torque, which is key to truck customers. Also, the 10.5:1 compression ratio was optimized to reduce knock tendency at lower engine speeds while towing.
The hardware added to the 5.0 specifically for F-150 includes: an additional oil cooler, which helps extend the life of the oil to 10,000-mile intervals; foam covers for the fuel injectors to reduce NVH; and cast exhaust manifolds for improved durability. The new aluminum block is 70 pounds lighter than the 5.4-liter V8, which aids fuel economy and improves handling. The engine’s forged-steel crankshaft also ensures durability.
“This engine uses proven technology to deliver a great combination of low-speed torque and fuel economy with the durability F-150 customers demand,” said Mike Harrison, V8 engine programs manager.
6.2-liter two-valve single-overhead-camshaft V8
The 6.2-liter V8 is a premium engine offering on the 2011 F-150, with an expanded offering to F-150 SVT Raptor and other specialty applications. Its attributes include:
Best-in-class 411 horsepower at 5,500 rpm and 434 lb.-ft. of torque at 4,500 rpm
Best-in-class 11,300 pounds maximum trailer tow
Competitive fuel economy
Durability of race-proven components and technology showcased in November 2008 when a 6.2-liter Raptor R not only survived the grueling Baja 1000, it earned a podium finish. The same engine went on to complete every mile of the 2009 Best in the Desert series
Utilizes a large bore and shorter stroke. This approach to creating power has its roots in storied Ford racing engines. The large bore allows for larger intake and exhaust valves for improved engine airflow, and the short stroke allows higher engine speed for increased horsepower
Because of the large bore size, two spark plugs per cylinder are used to more efficiently burn the fuel-air mixture in the combustion chamber, enabling better fuel economy and increased engine torque. The twin plugs also help the engine maintain a smooth, stable idle
Built at Romeo (Mich.) Engine Plant
The 6.2-liter V8, standard on the 2011 F-Series Super Duty, is uniquely tuned for the F-150 with a special cam profile. The engine will be standard on the 2011 F-150 SVT Raptor and other specialty applications, and pumps out up to 411 horsepower and 434 lb.-ft. of torque – making the F-150 the most powerful truck in its class.
“This engine has tons of torque, and already has been proved in the field with both the F-150 SVT Raptor and Super Duty,” said Harrison.
3.5-liter Ti-VCT EcoBoost
The 3.5-liter EcoBoost is a premium engine offering available after launch with power comparable to a naturally aspirated V8 and projected class-leading fuel economy. Its attributes include:
Ti-VCT creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy
Fuel economy improves up to 20 percent versus 2010 model year F-150 5.4-liter V8
Improved intake and exhaust camshafts optimized for improved fuel economy and performance
Cast exhaust manifolds for heavy-duty operation and durability
Improved manifold and cylinder heads for improved performance
Direct-acting mechanical bucket (DAMB) valvetrain with polished buckets to reduce friction and improve fuel economy
Built at Cleveland Engine Plant
Transmission features customer-driven enhancements
Ford Motor Company is the first and only manufacturer to equip its entire full-size pickup truck lineup with fuel-saving six-speed automatic transmissions as standard.
For the first time, a six-speed automatic transmission is standard in F-150 on all engines. Several available enhancements have been added to the proven 6R80 transmission to help F-150 customers tow more easily, including SelectShift with both progressive range select and manual functions.
Progressive range select allows the customer to reduce the range of available gears while in Drive. When the customer taps down into range select mode, the display shows the available gears and highlights the current gear state. This feature allows the driver to limit the use of upper gears when heavily loaded or while towing on grades.
With SelectShift, customers can get full manual function by pulling the shift lever into “M” for manual mode and then select the gear desired by pressing the “+” button for upshifts or the “-” button for downshifts. The control system will hold that gear for a full manual transmission feel.
The new engines for the Ford F-150 follow the all-new engine lineup for the 2011 Ford F-Series Super Duty introduced earlier this year and highlighted by the 6.7-liter Power Stroke® V8 turbocharged diesel, which delivers best-in-class torque, horsepower and fuel economy.
“The new powertrain lineup for the 2011 F-150 will provide a wide range of choices to customers to suit their needs, each tested for maximum durability and reliability with outstanding fuel economy,” said Samardzich.
Saturday, August 14, 2010
Wednesday, August 4, 2010
Saturday, July 31, 2010
Friday, July 30, 2010
Tuesday, July 27, 2010
Wednesday, July 21, 2010
come and see the great new car from ford!!!!!!!!!!!!!!!!!!
Come on down to Theodore Robins Ford, we have a great selection of Ford Fiesta in stock, AND WE ARE NOT EVEN CHARGING OVER MSRP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Monday, July 19, 2010
Friday, July 16, 2010
Tuesday, July 13, 2010
The Fiesta is here!!!!!!!!!!!!!!!!!!!!
The Fiesta is here, come to the dealership to see the new car from Ford!!!!!!!!!!!!!!1111
Monday, July 12, 2010
top gear!!!!!!!!!!!!!!!!!!!!!!!!
so, i was watching top gear this morning and they had the 2011 chevy camaro on there, i feel they should of had the new 2011 5.0 to show how much better it is. TOP GEAR YOU HAVE LET ME DOWN!!!!!!!!!!!!!!!!!!!!!!!!
Friday, July 9, 2010
Wednesday, July 7, 2010
Thursday, July 1, 2010
Tuesday, June 22, 2010
Friday, June 18, 2010
Thursday, June 17, 2010
Tuesday, June 15, 2010
Thursday, June 10, 2010
Transit Connect in the movies!!!!!!!!!!!
The Ford Transit Connect is now in the movies, they use it as a flower delivery truck in the movie, Valantines Day, the truck is bright pink and featured thoughout the movie.
Monday, June 7, 2010
New SYNC 911 Assist™ APP adds ability to receive exact GPS coordinates
Just days before thousands of emergency communication professionals gather for the National Emergency Number Association 2010 conference, Ford announced new capability for the SYNC 911 Assist™ application. The system can now communicate a vehicle’s exact location using GPS coordinates provided to emergency responders.
The nonsubscription-based app remains available to customers at no additional cost; providing emergency operators access to GPS coordinates of a vehicle, another important tool that could help first responders reach the scene of an accident faster.
“Ford is committed to continuously enhancing the owner experience, and SYNC is a key part of that strategy,” said Doug VanDagens, Director of Ford Connected Services. “SYNC 911 Assist is free for the life of the vehicle, and now we’re making it perform even better. That adds unexpected value and peace of mind for the customer.”
Available with certain 2011 model year vehicles, the GPS coordinates are generated by the vehicle’s onboard GPS receiver for maximum accuracy.
“SYNC 911 Assist calls already come in on priority emergency lines, due to the call being placed from the customer’s personal cell phone versus an intermediary call center,” said Dave Hatton, global product leader/electrical engineer with Ford Connected Services. “Currently, 911 Assist is designed to provide location information to emergency service providers through assisted GPS or signal triangulation – the same system providers rely on when dispatching help to mobile phone user emergency calls.
Unlike competitive offerings that require customers to subscribe and pay a monthly fee for such accident assistance, Ford 911 Assist remains a nonsubscription-based, no-cost feature of the SYNC system that uses a customer’s existing mobile phone. The fee-free service is available in both the U.S. and Canada.
When the feature is turned on and a phone is Bluetooth-paired to SYNC, 911 Assist can make a call directly to a local emergency operator in the event of an accident involving the activation of an airbag or emergency fuel pump shutoff. With the GPS capabilities, the system is designed to not only alert the operator that a crash has occurred in a Ford vehicle, but to give the operator the option to retrieve the vehicle’s GPS coordinates. The call is fast, direct, and doesn’t involve a separate call center or intermediary.
“Integrated GPS is a logical next step for 911 Assist, leveraging the GPS hardware that is now included with SYNC,” said Gary Jablonski, manager for the Ford Infotainment Product Development Team. “That’s the beauty of the SYNC platform – it can quickly adapt to and accommodate new technologies, features and services that provide great value to customers without great additional costs.”
Vehicles featuring the new MyFord or MyLincoln Touch™ driver connect technology will also have the updated 911 Assist GPS capabilities, and offer customers a number of other emergency service options. A priority emergency screen, for example, will contain location information and quick-touch access to In Case of Emergency (ICE) contacts at the completion of a 911 Assist call
The nonsubscription-based app remains available to customers at no additional cost; providing emergency operators access to GPS coordinates of a vehicle, another important tool that could help first responders reach the scene of an accident faster.
“Ford is committed to continuously enhancing the owner experience, and SYNC is a key part of that strategy,” said Doug VanDagens, Director of Ford Connected Services. “SYNC 911 Assist is free for the life of the vehicle, and now we’re making it perform even better. That adds unexpected value and peace of mind for the customer.”
Available with certain 2011 model year vehicles, the GPS coordinates are generated by the vehicle’s onboard GPS receiver for maximum accuracy.
“SYNC 911 Assist calls already come in on priority emergency lines, due to the call being placed from the customer’s personal cell phone versus an intermediary call center,” said Dave Hatton, global product leader/electrical engineer with Ford Connected Services. “Currently, 911 Assist is designed to provide location information to emergency service providers through assisted GPS or signal triangulation – the same system providers rely on when dispatching help to mobile phone user emergency calls.
Unlike competitive offerings that require customers to subscribe and pay a monthly fee for such accident assistance, Ford 911 Assist remains a nonsubscription-based, no-cost feature of the SYNC system that uses a customer’s existing mobile phone. The fee-free service is available in both the U.S. and Canada.
When the feature is turned on and a phone is Bluetooth-paired to SYNC, 911 Assist can make a call directly to a local emergency operator in the event of an accident involving the activation of an airbag or emergency fuel pump shutoff. With the GPS capabilities, the system is designed to not only alert the operator that a crash has occurred in a Ford vehicle, but to give the operator the option to retrieve the vehicle’s GPS coordinates. The call is fast, direct, and doesn’t involve a separate call center or intermediary.
“Integrated GPS is a logical next step for 911 Assist, leveraging the GPS hardware that is now included with SYNC,” said Gary Jablonski, manager for the Ford Infotainment Product Development Team. “That’s the beauty of the SYNC platform – it can quickly adapt to and accommodate new technologies, features and services that provide great value to customers without great additional costs.”
Vehicles featuring the new MyFord or MyLincoln Touch™ driver connect technology will also have the updated 911 Assist GPS capabilities, and offer customers a number of other emergency service options. A priority emergency screen, for example, will contain location information and quick-touch access to In Case of Emergency (ICE) contacts at the completion of a 911 Assist call
Tuesday, June 1, 2010
Thursday, May 27, 2010
Wednesday, May 26, 2010
Huge Sale This Weekend!!!!!!!!!!!!!!!!!!!!!!!!!!
Come on down to Theodore Robins Ford, we have a HUGE SALE this weekend, everything from Mustangs to Trucks
Tuesday, May 25, 2010
2011 Ford Fiesta nearly here !!!!!!!!!
We will be expecting delivery of our first 2011 Ford Fiesta's in the next month, come down to the dealership for more infomation about this great car!
Friday, May 21, 2010
10 coolest cars for under $18,000
Price: $13,320 - $17,120
Gas mileage: 29 City / 38 Hwy
Ford is making a big splash in the sub-compact car market with the new Ford Fiesta. Early reviews put this one at the top of its class.
Kelley Blue Book, the automotive Web site that picked this list of the best cars you can buy for less than $18,000, calls it "better looking, nicer inside, and even more fun" than the Honda Fit, a car that's long been one of KBB's favorites.
Monday, May 17, 2010
CrewCab SVT Raptor Confirmed for 2011
No surprise here. Ford has officially confirmed that a four-door SuperCrew version of the F-150 SVT Raptor super off-roader will be available for 2011. It's Ford's response to buyer requests for a truck that's roomier than today's SuperCab model.
Ford hopes that a crew-cab Raptor will add to the slightly unexpected sales success of the current truck. More than 7,000 orders have been placed for existing Raptors, and the average time a Raptor spends on a dealer lot before it sells is only six days, according to Mark Grueber, Ford's marketing manager for the F-150.
The extra weight that the Raptor SuperCrew carries over the short-wheelbase SuperCab configuration requires a stout motor, so it will only be available with the new 6.2-liter V-8 that's rated at 411 horsepower and 434 pounds-feet of torque.
Pricing and production dates haven't been announced yet, but the Raptor lineup will add silver as a new color choice. We also expect it to receive at least one significant interior enhancement, too.
Friday, May 14, 2010
Active Park Assist
If you could use a little assistance when parallel parking, Ford has your helping hand. It's called Active Park Assist, newly available on the 2010 Escape Limited. Here's how it works: While driving slowly in the parking zone, activate Park Assist and it looks for an available parking spot. Ultrasonic sensors measure the distance to the curb and between parked cars. Once a spot that's big enough is identified, you're signaled to stop and accept the system's assistance. When you give the system the green light to proceed, Park Assist controls the steering, all you do is control the braking
Wednesday, May 12, 2010
Most fuel-efficient mid-size sedan in America.
An increase in power once meant a decrease in economy. Not anymore. Take the new 2010 mid-size Fusion. The 2.5L Duratec I-4 engine delivers higher power ratings of 175 horsepower and 172 lbs./ft. of torque. It also puts Fusion at the head of its class in fuel economy with EPA-estimated 23 City/34 Hwy/27 Combined mpg.* And imagine getting 41 miles per gallon and being able to travel over 700 miles on a single tank of gas – in city traffic. That’s the kind of mileage you can expect to achieve in an all-new Fusion Hybrid, the most fuel-efficient hybrid sedan in its class.† No compromise – expect nothing less in a Ford Fusion.
Tuesday, May 11, 2010
Ford Ranger Sport Tent
A patented sewn-in floor and this available innovative tent allows for high-and-dry sleeping within the truck's open bed. Crafted from heavy-duty polyester for durability, and shielded with a thick waterproof coating.*
Monday, May 10, 2010
Best-in-Class Fuel Economy
Both our new engines, the available 6.7L Power Stroke® V8 turbo diesel and the 6.2L V8 gas engine, were engineered and built to deliver best-in-class fuel economy.* The impressive thing is that the fuel economy is achieved with engines that are light in weight but big in towing, hauling, torque, horsepower and all-around toughness. The 6.7L Power Stroke® turbo diesel delivers an 18% improvement over the previous diesel, while the 6.2L gas V8's improvement is 15%.
Friday, May 7, 2010
Mustang 5.0 now in stock!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11
We have a new 2011 Ford Mustang 5.0 in stock. 412 hoursepower and over 25mpg, come and get it before it goes!!!!!!!!!!!!!!!!!!!!!!
Wednesday, May 5, 2010
Friday, April 30, 2010
The Life Of Henry Ford
Henry Ford, born July 30, 1863, was the first of William and Mary Ford's six children. He grew up on a prosperous family farm in what is today Dearborn, Michigan. Henry enjoyed a childhood typical of the rural nineteenth century, spending days in a one-room school and doing farm chores. At an early age, he showed an interest in mechanical things and a dislike for farm work.
In 1879, sixteen-year-old Ford left home for the nearby city of Detroit to work as an apprentice machinist, although he did occasionally return to help on the farm. He remained an apprentice for three years and then returned to Dearborn. During the next few years, Henry divided his time between operating or repairing steam engines, finding occasional work in a Detroit factory, and over-hauling his father's farm implements, as well as lending a reluctant hand with other farm work. Upon his marriage to Clara Bryant in 1888, Henry supported himself and his wife by running a sawmill.
In 1891, Ford became an engineer with the Edison Illuminating Company in Detroit. This event signified a conscious decision on Ford's part to dedicate his life to industrial pursuits. His promotion to Chief Engineer in 1893 gave him enough time and money to devote attention to his personal experiments on internal combustion engines.
These experiments culminated in 1896 with the completion of his own self-propelled vehicle-the Quadricycle. The Quadricycle had four wire wheels that looked like heavy bicycle wheels, was steered with a tiller like a boat, and had only two forward speeds with no reverse.
Although Ford was not the first to build a self-propelled vehicle with a gasoline engine, he was, however, one of several automotive pioneers who helped this country become a nation of motorists.
After two unsuccessful attempts to establish a company to manufacture automobiles, the Ford Motor Company was incorporated in 1903 with Henry Ford as vice-president and chief engineer. The infant company produced only a few cars a day at the Ford factory on Mack Avenue in Detroit. Groups of two or three men worked on each car from components made to order by other companies.
Henry Ford realized his dream of producing an automobile that was reasonably priced, reliable, and efficient with the introduction of the Model T in 1908. This vehicle initiated a new era in personal transportation. It was easy to operate, maintain, and handle on rough roads, immediately becoming a huge success.
By 1918, half of all cars in America were Model Ts. To meet the growing demand for the Model T, the company opened a large factory at Highland Park, Michigan, in 1910. Here, Henry Ford combined precision manufacturing, standardized and interchangeable parts, a division of labor, and, in 1913, a continuous moving assembly line. Workers remained in place, adding one component to each automobile as it moved past them on the line. Delivery of parts by conveyor belt to the workers was carefully timed to keep the assembly line moving smoothly and efficiently. The introduction of the moving assembly line revolutionized automobile production by significantly reducing assembly time per vehicle, thus lowering costs. Ford's production of Model Ts made his company the largest automobile manufacturer in the world.
The company began construction of the world's largest industrial complex along the banks of the Rouge River in Dearborn, Michigan, during the late 1910s and early 1920s. The massive Rouge Plant included all the elements needed for automobile production: a steel mill, glass factory, and automobile assembly line. Iron ore and coal were brought in on Great Lakes steamers and by railroad, and were used to produce both iron and steel. Rolling mills, forges, and assembly shops transformed the steel into springs, axles, and car bodies. Foundries converted iron into engine blocks and cylinder heads that were assembled with other components into engines. By September 1927, all steps in the manufacturing process from refining raw materials to final assembly of the automobile took place at the vast Rouge Plant, characterizing Henry Ford's idea of mass production.
Thursday, April 29, 2010
The Ford Start Concept Shows the Newest EcoBoost™ Engine
The Ford Start Concept is the first concept car created by Ford in more than three years. The car made its debut April 23, 2010, at the Beijing International Auto Show, also marking the first time Ford has unveiled an all-new concept vehicle a China show. The Start Concept is more than simply a design study. It previews a fuel-efficient three-cylinder EcoBoost™ engine with 1.0 liter of displacement and the power of a larger I-4 engine.
The Ford Start Concept was inspired in part by a growing global trend toward mass urbanization. The world’s top 20 mega-cities are home to consumers whose needs, attitudes and expectations may have more in common with mega-city dwellers in other nations than with their own countrymen. While these consumers share the challenges of living in an urban society, they also increasingly seek out product solutions that bring the best the world has to offer.
Today, more than 50 percent of the world’s population lives in an urban area. By 2050, that number is expected to skyrocket to more than 70 percent. Already, congested highways, space for parking, concerns over fuel efficiency as well as the availability and price of fuel are driving automakers to look at vehicles and personal transportation more differently than ever before.
“Our ambition with the Ford Start Concept was to design a car that goes beyond the practical realities of commuting in these mega cities, to go beyond just dressing the technology. We wanted to design a car you would also love,” explained Freeman Thomas, Design Director, Ford Motor Company.
Living in a mega city poses unique challenges and inspires unique lifestyles and attitudes. Just as traffic congestion issues are common in these geographic areas, the answers to solve the issues of a new generation of future small cars for these urban markets may also be found in the Ford Start Concept.
Powertrain
Ford powertrain engineers previewed something very real and close to being reality under the hood of the Ford Start Concept car. It’s an all-new and compact addition to the advanced Ford EcoBoost engine family. Consistent with Ford’s long-range goals to provide more power though sophisticated turbocharging and spark-ignited, direct-injection fuel management systems, the 1.0-liter Ford EcoBoost engine delivers power and torque comparable to a normally-aspirated I-4 powerplant. It is expected to have CO2 emissions under the 100 gm/km threshold.
This engine is coupled with a six-speed manual transmission which permits gear spacing to deliver performance without sacrificing fuel economy. The transmission easily handles the higher torque levels of the 1.0-liter Ford EcoBoost engine and together with the sporty handling of the Ford Start Concept, delivers the fun-to-drive characteristics that are at the core of the Ford brand DNA.
Connectivity
Located at the top of the console is a port to connect to the MyFord Mobile concept technology, which provides a seamless driver interface conducive to safe driving practices with personal handheld devices.
Without a smart phone, car-related functions including heating, ventilation and air conditioning, engine diagnostics and passenger airbag on/off function can be easily viewed and adjusted while driving through either voice activation or toggle and scroll controls located on the console. A wide, six-inch screen provides visuals.
As an added feature, when the driver inserts a smart phone in the docking station when the vehicle is in motion, access is available via the MyFord Mobile Concept to phone contacts and navigation tools through voice activation, as are all messaging, direction and communication features.
If the smart phone device is docked and the vehicle is parked and powered off, both the vehicle functions and icons from the user’s device are available via the MyFord Mobile Concept. Icons are displayed on the large screen through Bluetooth transfer. Car functions and the speaker system also are controlled through voice activation.
MyFord Mobile Concept restricts certain functions, such as texting, while driving.
Design
“With the Ford Start Concept, we didn’t set out to design some sort of utilitarian concept to save the world, nor were we interested in following the competitive trend toward an overly noisy design language. What we did set out to do was design a personality driven car that exudes warmth, charm and aspiration…to design a car worth bonding with,” said J Mays, Group Vice President Design and Chief Creative Officer, Ford Motor Company.
Crisp highlights are incorporated into a smooth exterior shell constructed with lightweight composite body panels that snap-fit on an aluminum structure.
Ford’s trademark kinetic trapezoidal grill moves upward onto the rounded, sleek form, reducing the number of prominent openings from two to one and creating a face that’s both sporting and efficient. The entire exterior surface of the Ford Start Concept has been designed with flush-mounted aerodynamic features designed to cheat the wind – providing a minimal amount of drag while achieving maximum fuel efficiency.
The innovative hybrid aluminum, high-strength steel body construction features a lightweight aluminum safety cell that provides a rigid attachment structure for the glass and roof, as well as housing side curtain air bags. All exterior body panels are made from deformable, pre-colored recyclable composites.
Slim, laser-cut LED headlamps provide high-intensity light through trapezoid tubes. Two sets of running lamps, including a pair located in the headlamp design and a pair of lower running lamps, provide nighttime illumination.
Created by a global team of designers working at Ford’s Irvine (Calif.) Strategic Concepts Group Studios, this sporty, futuristic concept combines near-production Ford EcoBoost engine technology, slick aerodynamics and low weight in an environmentally friendly package with reduced greenhouse emissions, all wrapped in an exciting design.
The Ford Start Concept was inspired in part by a growing global trend toward mass urbanization. The world’s top 20 mega-cities are home to consumers whose needs, attitudes and expectations may have more in common with mega-city dwellers in other nations than with their own countrymen. While these consumers share the challenges of living in an urban society, they also increasingly seek out product solutions that bring the best the world has to offer.
Today, more than 50 percent of the world’s population lives in an urban area. By 2050, that number is expected to skyrocket to more than 70 percent. Already, congested highways, space for parking, concerns over fuel efficiency as well as the availability and price of fuel are driving automakers to look at vehicles and personal transportation more differently than ever before.
“Our ambition with the Ford Start Concept was to design a car that goes beyond the practical realities of commuting in these mega cities, to go beyond just dressing the technology. We wanted to design a car you would also love,” explained Freeman Thomas, Design Director, Ford Motor Company.
Living in a mega city poses unique challenges and inspires unique lifestyles and attitudes. Just as traffic congestion issues are common in these geographic areas, the answers to solve the issues of a new generation of future small cars for these urban markets may also be found in the Ford Start Concept.
Powertrain
Ford powertrain engineers previewed something very real and close to being reality under the hood of the Ford Start Concept car. It’s an all-new and compact addition to the advanced Ford EcoBoost engine family. Consistent with Ford’s long-range goals to provide more power though sophisticated turbocharging and spark-ignited, direct-injection fuel management systems, the 1.0-liter Ford EcoBoost engine delivers power and torque comparable to a normally-aspirated I-4 powerplant. It is expected to have CO2 emissions under the 100 gm/km threshold.
This engine is coupled with a six-speed manual transmission which permits gear spacing to deliver performance without sacrificing fuel economy. The transmission easily handles the higher torque levels of the 1.0-liter Ford EcoBoost engine and together with the sporty handling of the Ford Start Concept, delivers the fun-to-drive characteristics that are at the core of the Ford brand DNA.
Connectivity
Located at the top of the console is a port to connect to the MyFord Mobile concept technology, which provides a seamless driver interface conducive to safe driving practices with personal handheld devices.
Without a smart phone, car-related functions including heating, ventilation and air conditioning, engine diagnostics and passenger airbag on/off function can be easily viewed and adjusted while driving through either voice activation or toggle and scroll controls located on the console. A wide, six-inch screen provides visuals.
As an added feature, when the driver inserts a smart phone in the docking station when the vehicle is in motion, access is available via the MyFord Mobile Concept to phone contacts and navigation tools through voice activation, as are all messaging, direction and communication features.
If the smart phone device is docked and the vehicle is parked and powered off, both the vehicle functions and icons from the user’s device are available via the MyFord Mobile Concept. Icons are displayed on the large screen through Bluetooth transfer. Car functions and the speaker system also are controlled through voice activation.
MyFord Mobile Concept restricts certain functions, such as texting, while driving.
Design
“With the Ford Start Concept, we didn’t set out to design some sort of utilitarian concept to save the world, nor were we interested in following the competitive trend toward an overly noisy design language. What we did set out to do was design a personality driven car that exudes warmth, charm and aspiration…to design a car worth bonding with,” said J Mays, Group Vice President Design and Chief Creative Officer, Ford Motor Company.
Crisp highlights are incorporated into a smooth exterior shell constructed with lightweight composite body panels that snap-fit on an aluminum structure.
Ford’s trademark kinetic trapezoidal grill moves upward onto the rounded, sleek form, reducing the number of prominent openings from two to one and creating a face that’s both sporting and efficient. The entire exterior surface of the Ford Start Concept has been designed with flush-mounted aerodynamic features designed to cheat the wind – providing a minimal amount of drag while achieving maximum fuel efficiency.
The innovative hybrid aluminum, high-strength steel body construction features a lightweight aluminum safety cell that provides a rigid attachment structure for the glass and roof, as well as housing side curtain air bags. All exterior body panels are made from deformable, pre-colored recyclable composites.
Slim, laser-cut LED headlamps provide high-intensity light through trapezoid tubes. Two sets of running lamps, including a pair located in the headlamp design and a pair of lower running lamps, provide nighttime illumination.
Created by a global team of designers working at Ford’s Irvine (Calif.) Strategic Concepts Group Studios, this sporty, futuristic concept combines near-production Ford EcoBoost engine technology, slick aerodynamics and low weight in an environmentally friendly package with reduced greenhouse emissions, all wrapped in an exciting design.
Monday, April 26, 2010
The Ford F-150 has the most usable cab space of any truck!!!!!!
The 2010 F-150 SuperCrew offers the most usable cab space of any truck in its class.* Ample rear-seat compartment room, excellent visibility, utmost flexibility and superb cargo space – this truck has it all. Plus, the rear seat folds up with one hand to offer a fully flat load floor that’s perfect for conveniently hauling cargo.
Friday, April 23, 2010
Best-in-Class Fuel Economy
Both our new engines, the available 6.7L Power Stroke® V8 turbo diesel and the 6.2L V8 gas engine, were engineered and built to deliver best-in-class fuel economy.* The impressive thing is that the fuel economy is achieved with engines that are light in weight but big in towing, hauling, torque, horsepower and all-around toughness. The 6.7L Power Stroke® turbo diesel delivers an 18% improvement over the previous diesel, while the 6.2L gas V8's improvement is 15%
Wednesday, April 21, 2010
Audible Text Messages
With the touch of a button, SYNC will read incoming texts to you in an easy-to-understand voice. SYNC is even smart enough to translate commonly used phrases and emoticons such as "LOL" and :). And for your convenience you can easily text back one of 15 generic responses.
Tuesday, April 20, 2010
Fuel-Efficient Technology
The 1.6-liter twin-independent variable-cam timing (Ti-VCT) Duratec® engine – when combined with the PowerShift six-speed automatic transmission – is projected to deliver class-leading highway fuel economy of 40 mpg.* Rapid-fire shifting is enhanced by a powertrain control module making real-time adjustments, producing efficient mobility. Fiesta also boasts many aerodynamic design characteristics that help minimize air resistance and increase fuel efficiency, such as the aero-shaped body-mounted mirrors and the line cut into the rear taillamps. The optional Super Fuel Economy Package offers additional aerodynamic details such as underbody shields and blockers on the lower grille.
Monday, April 19, 2010
FORD NOW HAS INDUSTRY’S HIGHEST CUSTOMER SATISFACTION WITH QUALITY, NEW SURVEY SHOWS
DEARBORN, April 19, 2010 – Ford Motor Company now has the highest customer satisfaction with vehicle quality among all major automakers, a new consumer research study shows.
Eighty-four percent of customers who purchased 2010 model-year Ford, Lincoln and Mercury cars and trucks are satisfied with the quality of their vehicle, a 4 percentage point improvement since the fourth quarter of 2009, according to the first quarter Global Quality Research System (GQRS) study conducted for Ford by RDA Group of Bloomfield Hills, Mich.
With the improvement, Ford’s customer satisfaction scores are now significantly higher than all other full-line automotive manufacturers, including Asian and European automakers, according to the study.
The study also showed Ford has the fewest number of vehicle defects or “things gone wrong” among all full-line manufacturers in the first three months of ownership. Owners of 2010 model Ford, Lincoln and Mercury owners reported 1,107 TGWs per 1,000 vehicles -- an 8 percent improvement compared to last year.
“To become the No. 1 automaker in terms of customer satisfaction with vehicle quality is amazing accomplishment and testament to the whole company’s commitment to quality,” said Bennie Fowler, Ford group vice president, Global Quality. “All the third parties studies are showing the same thing – Ford now has world-class quality.”
As Ford’s quality has improved, it has reduced warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in every major business region around the world in the past three years.
“Ford has proven its commitment to quality by demonstrating steady improvements through consistency and discipline.” said Donald Pietrowski, president, RDA Group. “Those improvements are clearly reflected in rising customer satisfaction with its products.”
Ford captured eight segment leaders in customer satisfaction, TGW or both. Notably, Fusion Hybrid owners now report 93 percent satisfaction with the quality of their vehicle while 92 percent of Taurus owners are satisfied.
The following models led their respective segments in the survey:
Taurus – Satisfaction leader D/E car.
Fusion Hybrid –Satisfaction leader C/D car
Milan Hybrid – TGW leader C/D car
Focus -- Satisfaction leader C car
Mountaineer – TGW leader Medium Traditional Utility
Expedition – TGW and Satisfaction leader Large Utility
Navigator – TGW and Satisfaction Leader Large Premium Utility
Ranger – TGW and Satisfaction Leader Compact Pickup
These dramatic gains in quality have also contributed to a 23 percent year-over-year improvement in the resale values of Ford vehicles with one to five years on the road – outpacing the industry average by 4 percentage points.
“While we are proud of the progress we’ve made, we know how important it is to keep the momentum going,” said Fowler. “We can never be satisfied.”
The GQRS study is conducted on a quarterly basis with scores assessed from survey responses collected from owners of vehicles purchased within specific time frames.
New vehicle owners are asked to report any defects or issues as well as rate their satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.
Eighty-four percent of customers who purchased 2010 model-year Ford, Lincoln and Mercury cars and trucks are satisfied with the quality of their vehicle, a 4 percentage point improvement since the fourth quarter of 2009, according to the first quarter Global Quality Research System (GQRS) study conducted for Ford by RDA Group of Bloomfield Hills, Mich.
With the improvement, Ford’s customer satisfaction scores are now significantly higher than all other full-line automotive manufacturers, including Asian and European automakers, according to the study.
The study also showed Ford has the fewest number of vehicle defects or “things gone wrong” among all full-line manufacturers in the first three months of ownership. Owners of 2010 model Ford, Lincoln and Mercury owners reported 1,107 TGWs per 1,000 vehicles -- an 8 percent improvement compared to last year.
“To become the No. 1 automaker in terms of customer satisfaction with vehicle quality is amazing accomplishment and testament to the whole company’s commitment to quality,” said Bennie Fowler, Ford group vice president, Global Quality. “All the third parties studies are showing the same thing – Ford now has world-class quality.”
As Ford’s quality has improved, it has reduced warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in every major business region around the world in the past three years.
“Ford has proven its commitment to quality by demonstrating steady improvements through consistency and discipline.” said Donald Pietrowski, president, RDA Group. “Those improvements are clearly reflected in rising customer satisfaction with its products.”
Ford captured eight segment leaders in customer satisfaction, TGW or both. Notably, Fusion Hybrid owners now report 93 percent satisfaction with the quality of their vehicle while 92 percent of Taurus owners are satisfied.
The following models led their respective segments in the survey:
Taurus – Satisfaction leader D/E car.
Fusion Hybrid –Satisfaction leader C/D car
Milan Hybrid – TGW leader C/D car
Focus -- Satisfaction leader C car
Mountaineer – TGW leader Medium Traditional Utility
Expedition – TGW and Satisfaction leader Large Utility
Navigator – TGW and Satisfaction Leader Large Premium Utility
Ranger – TGW and Satisfaction Leader Compact Pickup
These dramatic gains in quality have also contributed to a 23 percent year-over-year improvement in the resale values of Ford vehicles with one to five years on the road – outpacing the industry average by 4 percentage points.
“While we are proud of the progress we’ve made, we know how important it is to keep the momentum going,” said Fowler. “We can never be satisfied.”
The GQRS study is conducted on a quarterly basis with scores assessed from survey responses collected from owners of vehicles purchased within specific time frames.
New vehicle owners are asked to report any defects or issues as well as rate their satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.
Thursday, April 15, 2010
911 Assist
By using your mobile phone, 911 Assist helps put you directly in touch with a 911 operator - bypassing intermediary call centers - and if you're unable to speak, the system delivers an urgent message to the emergency operator. The system is triggered by airbag deployment or fuel pump shutoff.
Wednesday, April 14, 2010
Active Park Assist
If you dread the thought of parallel parking, Ford has your answer. It’s called Active Park Assist, now available on 2010 Escape Hybrid Limited models. Here’s how it works: While driving slowly in the parking zone, activate Park Assist and it looks for an available parking spot. Ultrasonic sensors measure the distance to the curb and between parked cars. Once a spot that’s big enough is identified, you’re signaled to stop and accept the system’s assistance. When you give the system the green light to proceed, Park Assist controls the steering, all you do is control the braking.
Tuesday, April 13, 2010
Thursday, April 8, 2010
Seating Comfort
The Expedition XLT model features comfortable standard seating for five. If you need room for more, you can add the optional three-passenger third-row bench (manual or available PowerFold™) and get seating for eight. If your taste is for premium accommodations, you'll find everything you're looking for in an eight- or available seven-passenger Expedition Eddie Bauer®, Limited or the premium King Ranch® model. All three come with a host of amenities including leather-trimmed first- and second-row seats and PowerFold™ third-row seat.
Monday, April 5, 2010
2010 F-150 SVT Raptor
All-New 2010 F-150 SVT Raptor pushes proven “Built Ford Tough” truck heritage above and beyond the road. While remaining street-legal, this purpose-built, factory-designed prerunner is off-road capable and Baja-tested, providing true off-road performance thanks to its stock, high-performance parts, such as FOX Racing Shox, the only internal triple-bypass shocks available on a production truck, and BFGoodrich® 35" all-terrain tires. A 5.4L SOHC V8 FFV* engine with 320 hp and 390 lb.-ft. of torque comes standard. A 6.2L SOHC V8 engine with approximately 400 hp and 400 lb.-ft. will be available early 2010.
Friday, April 2, 2010
MyKey
Help make driving safer for your young drivers. The standard class-exclusive* programmable MyKey™ provides a number of features to help you make driving safer for young drivers. Standard settings – These settings cannot be changed: • Belt-Minder® System cannot be disabled and will not expire (the stereo also gets muted until everyone buckles up)** • The audio system will be muted whenever Belt-Minder is activated • Low-fuel warnings are displayed in the message center followed by a chime when the Distance-to-Empty value reaches 75 miles (120 km) • If equipped, the parking aid, Blind Spot Information System (BLIS™) with cross-traffic alert and forward collision warning cannot be turned off Optional settings – These settings can be changed: • Vehicle speed is limited to 80 mph (130 kmh). Visual warnings and chimes are displayed: • At vehicle start to inform the driver that the vehicle speed is limited to 80 mph (130 kmh) • At 75 mph to warn the driver that the vehicle speed is near the top speed • At 80 mph to warn the driver that the vehicle has reached the top speed • The driver is encouraged to check his/her speed and drive safely via visual warnings and chimes when a preselected vehicle speed of 45, 55 or 65 mph (75, 90, or 105 kmh) is exceeded • The maximum volume of the audio system is limited to 45 percent. • The AdvanceTrac® System cannot be turned off. When this optional setting is on, the MyKey user will not be able to deactivate the system. This prevents the driver from burning the tires, performing doughnuts, etc.
Wednesday, March 31, 2010
A Word About Diversity and Inclusion from our CEO, Alan Mulally
Ford is a global business. We have a lot of talented people working together, and our performance will be determined by the breadth and the depth of our inclusion of all of our people. The more we embrace our differences within Ford—diversity of thought, experience, perspective, race, gender, faith and more—the better we can deliver what the customers want and the more successful Ford will be.
My priority is to ensure that inclusion at Ford is at the highest level of performance so that we include all employees deeply, thoughtfully and broadly in the business. It's about respecting each other and listening to each other. It's about one global team working together.
I always find it very interesting when someone asks me, "What is the business case for diversity?" Successful companies are ones that satisfy their customer's wants, needs and desires. The data clearly show that if your customer base is global and diverse and you reflect their perspectives and their knowledge, you're going to have a better chance for success. The closer you get to their emotional and intellectual roots, the better you're going to communicate with them.
So what's the business case for diversity? It's the only business case we need—the only way to satisfy diverse customers is to include their perspectives inside the company. This is especially true for Ford, because we probably have the most diverse set of customers in the world.
My priority is to ensure that inclusion at Ford is at the highest level of performance so that we include all employees deeply, thoughtfully and broadly in the business. It's about respecting each other and listening to each other. It's about one global team working together.
I always find it very interesting when someone asks me, "What is the business case for diversity?" Successful companies are ones that satisfy their customer's wants, needs and desires. The data clearly show that if your customer base is global and diverse and you reflect their perspectives and their knowledge, you're going to have a better chance for success. The closer you get to their emotional and intellectual roots, the better you're going to communicate with them.
So what's the business case for diversity? It's the only business case we need—the only way to satisfy diverse customers is to include their perspectives inside the company. This is especially true for Ford, because we probably have the most diverse set of customers in the world.
Tuesday, March 30, 2010
High-Strength Steel Safety Cage
For additional crash protection, the safety cage within the 2010 F-150 features advanced hydroformed high-strength steel. Additionally, continuous tubes run from the A-pillar base through the roof rail to form a safety cage around the occupants of the truck, and dual hydroformed front tubes, located on either side of the engine bay, are shaped to absorb impacts.
Monday, March 29, 2010
Dynamic Exterior Design
Kinetic design and a muscular stance give you the sense that 2012 Focus is alive. The dynamic exterior design conveys a promise of the experience that awaits. Yes, 2012 Focus is pleasing to the eye. But make no mistake about it; this is not design for design's sake. This is design that delivers an uncompromised driving experience. Inside and out.
Friday, March 26, 2010
Press Release 03/26/2010
With all the great new products Ford has coming its way it is no wonder why it is becoming the market leader. From the off-road monster the F-150 Raptor to the small and eco friendly Fiesta, Ford has something for everyone. Whether you need to tow 24,000lbs or get 40mpg, you will be completely satisfied if you choose to go with Ford, the original automotive manufacturer. There is no better place to fill you needs than at Theodore Robins Ford.
Capable. Economical. Refined. F-150 nails all three.
2009 Ford F-150: Achieving multiple and conflicting goals<
Capable, economical, refined. These were often conflicting goals for the more than 1,000 people charged with designing, engineering and developing the 2009 Ford F-150. Achieving two would be an accomplishment, but Ford nailed all three with the new 2009 F-150.
The F-150's capability was easy to see while effortlessly towing a near four-ton trailer up and down a hilly road, slogging around an off-road course, dodging cones in accident-avoidance-type maneuvers with a load in the bed, and accelerating away from stoplights on public roads. Economy is simply measured: The F-150 is a lot of truck for the money with a starting price of just over $21,000 and popular trim levels available for less than $30,000. Also, with the SFE package,fuel economy reaches up to 21 miles per gallon on the highway, a number that can't be beat by F-150's competitors.
Refinement is more difficult to evaluate and describe: The object is to assess the lack of annoyances. Here's one example of how the F-150's refinement was revealed: While stopped at an intersection waiting for traffic to clear, I subconsciously sensed that the engine had died. As I instinctively reached to restart the truck, I glanced at the tachometer: The engine was still running but the idle speed was so much lower that the motionless F-150 felt like a hybrid that's automatically shut off its engine. After an intensive test drive, it's easy for me to say that the 2009 Ford F-150 is the most capable, economical and refined pickup truck ever produced.
The F-150 was dramatically redesigned and restyled inside and out for 2009. Exterior changes include a more upright and aggressive three-bar chrome grille. The nose also features two large "nostrils" beside the grille, a power domed hood and jeweled headlamps. There is a new, aerofriendly shape to the rear of the cab, while a lip on the top of the tailgate and front bumper shape also helps manage airflow, which improves fuel economy. Inside there is an all-new interior with more comfortable seats with more functions including optional heated and cooled 10-way power seats. Under-the-skin changes include a lighter but stronger frame due to the use of ultra high strength steel, a revised rear suspension that includes two-stage leaf springs that are six inches longer, and a boatload of tweaks that limits harshness and reduces noise.
Depending on trim level and equipment, the F-150 can handle a payload of up to 3,030 pounds. Properly equipped, it also boasts up to an 11,300-pound maximum towing capacity. The F-150 is available in seven unique trim levels, three cab styles and four box options: Ford says that makes for 35 distinct variations.
When the truck is moving, the steering offers excellent feel of the road and nice precision. Pickups have significantly increased in size, and some feel even bigger than they actually are. That's to say: Too big. In tight traffic or on winding two-lane roads, the F-150 feels nimble and controllable. Ford said a primary goal was to increase the F-150's capability without adding weight or reducing fuel economy or refinement. Here are a few ways—some optional—that was accomplished:
Full-length laser welds on the frame replace traditional spot welds to increase rigidity;
The SuperCrew is six inches longer and features a flat rear floor and one touch folding rear seats that fold up out of the way to provide best-in-class in-cab cargo capacity behind the front seats;
Available on FX4 is an electronic lockable rear differential that may make the difference between stuck or not in serious off-road situations;
The standard AdvancedTrac with Roll Stability Control system has been programmed to recognize when a trailer begins to sway and react to quell unwanted trailer motion by applying individual brakes or reducing acceleration;
The available in-dash trailer brake controller allows the driver to easily control the trailer's electronic brakes. The '09 F-150 is the only truck in its class that offers both trailer sway control and an integrated trailer brake controller
The stowable bed extender is made of rugged fiberglass-reinforced polypropylene (rather than the conventional aluminum) and splits in half to fold and stow out of the way;
To ease access to the bed, available class-exclusive box side steps pop out from under the sides with a touch of a foot, while the class-exclusive tailgate step folds down from the tailgate—just raise the grab bar and flip down the skid resistant step. This option stows right in the tailgate;
For descending steep hills with a trailer or heavy load, the standard tow/haul mode feature on F-150 equipped with a 6-speed transmission allows the truck to downshift and apply engine compression braking when the driver taps the brake;
The larger center console has space for handing file folders and a pair of laptop computers;
Available cargo management system includes two dual channel side rails and four cargosecuring cleats for handling and securing loads in the cargo bed.
The '09 F-150 offers three engines, all V-8s: a 320-horsepower 5.4-liter, a new-to-the-F-150 threevalve-per-cylinder 292-horsepower 4.6-liter, and a two-valve-per-cylinder 248-horsepower 4.6-liter. The first two come with a six-speed automatic that features both a very low first gear for strong acceleration and two overdrive gears for good highway fuel mileage. The 248-horse V-8 is mated to a four-speed automatic. Impressively, 4x2 F-150's with the 5.4-liter engine get the same 20 mpg highway mileage as the 4.6-liter three-valve engine. To help increase gas mileage the engine control system upgrades precisely manage fuel delivery to the combustion chamber and actively reduce fuel burned during deceleration. The available SFE Package sees a highway fuel economy increase to an unsurpassed 21 mpg/hwy.
For rigidity and durability, the F-150 has a fully boxed, ladder-style frame, which means its cross section is shaped like a rectangular tube. Cross bars are also fully boxed and are through-welded to create a highly rigid structure which contributes to a more comfortable and quiet ride.
While some other pickups employ coil springs in the rear, the '09 F-150 uses proven traditional leaf springs. Ford says leaf springs provide more capability and durability. To achieve ride and handling to match or exceed coil-spring suspensions, the leaf springs are six inches longer and three inches wide (the widest in the segment). The leaf springs feature two-stage action similar to that found on heavy trucks. Also, the shock absorbers are mounted outboard of the frame to reduce body learn.
Inside, the F-150 is loaded with storage areas. Controls for the sound system and climate control are easy to work. With the new seats and head restraints, it will take no time to adjust to a comfortable seating position with the available power recline, power adjustable lumbar functions. F-150s will be available with Ford's popular SYNC voice-activated control for mobile phones and sound system. The optional Sony 700-watt sound system comes with 10 speakers.
All F-150s feature standard electronic stability control, anti-lock brakes, trailer sway control, and six air bags including the Safety Canopy® system. The F-150 has earned the highest crash test rating from the Insurance Institute for Highway Safety (IIHS) and expects top ratings from NHTSA once testing takes place.
The new F-150 offers some innovative technology including a suite of productivity tools aimed at truck owners, contractors and fleet managers called Ford Work Solutions. Options include an indash computer with wireless Internet, productivity software, printing capabilities and Garmin voice-activated navigation. Cable Lock by Master Lock offers a retractable cable with a heavy-duty locking shackle to keep gear secured in the bed. You can organize, scan and track tools, inventory and important items with Tool Link, which uses Radio Frequency Identification (RFID) technology to make sure you have the right tools to get the job done. Crew Chief is a telematics service for the fleet manager to track truck locations, diagnostics and maintenance.
Price for the F-150 starts at just over $21,000 for an XL Regular Cab. The high-volume XLT SuperCab begins at a bit more than $29,000. The top-level Platinum version can reach almost $45,000. With the 2009 F-150, Ford has achieved conflicting goals to produce the best combination of capability, economy and refinement available in a pickup truck.
Thursday, March 25, 2010
Ford Launches Chapter 2 of the Fiesta Movement
If you thought the original Fiesta Movement was cool, wait until you dive into Chapter 2. This time it enlists 40 people to tell the story of the newest Ford car in 16 cities across the country.
The Fiesta Movement was a social media initiative designed to create excitement about the new Ford Fiesta, putting the small car on the minds of thousands of people nationwide in the U.S. in 2009.
Fiesta Movement Chapter 2 consists of 20 teams comprised of two agents each. These agents were selected from over 1,000 applicants. Their mission will be to redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities.
“This was a natural progression from the first phase of the Fiesta Movement,” said Connie Fontaine, Ford Brand Content and Alliances manager. “Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond.”
Agents will complete a series of missions, where they will compete in challenges locally that leverage the best of their communities, allowing them to open the discussion about Fiesta through social media and beyond.
After completing a challenge, agents will produce and place the creative content online at www.fiestamovement.com, where followers also can keep up with their favorite agents. The best content will be recognized based on online consumer interaction and consumers’ opinions about the agents’ work, and will be amplified in local media and events as well as through a variety of national mediums.
One of the missions in Chapter 2 is called “Show the World UR Personality,” where agents will design their Fiesta wrap, working with designers to create a wrap that fits their team’s personality. Their personalized Fiesta will be delivered to the agent team, and the best wrap, as voted on by the fans on www.fiestamovement.com, will later be available to consumers. Additionally, the winning wrap will be integrated into a future national Fiesta display.
The first Fiesta Movement generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions. The Fiesta Movement also set a Guinness World Record for the most attendees at a tweetup during the Fiesta Movement Awards Celebration in West Hollywood in December. This unprecedented event brought together 1,149 Fiesta Movement agents and Twitter friends.
The Fiesta Movement was a social media initiative designed to create excitement about the new Ford Fiesta, putting the small car on the minds of thousands of people nationwide in the U.S. in 2009.
Fiesta Movement Chapter 2 consists of 20 teams comprised of two agents each. These agents were selected from over 1,000 applicants. Their mission will be to redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities.
“This was a natural progression from the first phase of the Fiesta Movement,” said Connie Fontaine, Ford Brand Content and Alliances manager. “Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond.”
Agents will complete a series of missions, where they will compete in challenges locally that leverage the best of their communities, allowing them to open the discussion about Fiesta through social media and beyond.
After completing a challenge, agents will produce and place the creative content online at www.fiestamovement.com, where followers also can keep up with their favorite agents. The best content will be recognized based on online consumer interaction and consumers’ opinions about the agents’ work, and will be amplified in local media and events as well as through a variety of national mediums.
One of the missions in Chapter 2 is called “Show the World UR Personality,” where agents will design their Fiesta wrap, working with designers to create a wrap that fits their team’s personality. Their personalized Fiesta will be delivered to the agent team, and the best wrap, as voted on by the fans on www.fiestamovement.com, will later be available to consumers. Additionally, the winning wrap will be integrated into a future national Fiesta display.
The first Fiesta Movement generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions. The Fiesta Movement also set a Guinness World Record for the most attendees at a tweetup during the Fiesta Movement Awards Celebration in West Hollywood in December. This unprecedented event brought together 1,149 Fiesta Movement agents and Twitter friends.
Tuesday, March 23, 2010
Unrivaled hybrid fuel efficiency and features
There’s a common misperception that U.S. automakers are behind some imports in technology and fuel efficiency. That may have been true some years ago, but it could not be further from the truth today. Both Ford and GM have become quality and fuel economy leaders in the last few years, especially from the highly competitive mid-size segment up. Chrysler still trails in both but is working hard and fast to catch up. Don’t believe us? Check the numbers.
And while it is true that Japanese automakers Honda and Toyota saw the potential of gasoline-electric "hybrid" technology earlier, invested heavily in it sooner and brought it to market first, it is also true that the top two U.S. makers have assumed hybrid fuel-efficiency leadership as of 2009 with their own state-of-the art technology. While GM is offering fairly affordable mild hybrid sedans and more expensive, high tech 2-Mode hybrid SUVs and trucks, Ford has redesigned its already excellent parallel hybrid system— and is expanding its availability to the substantially upgraded 2010 Ford Fusion and Mercury Milan midsize hybrid sedans.
The EPA estimates for these ultra-fine new Fusion and Milan Hybrids are an impressive 41 mpg city and 36 highway, which beats Toyota’s ’09 mid-size Camry Hybrid by eight and two mpg, respectively. They are, Ford says, the most fuel-efficient midsize sedans in America.
Design and Features
The conventional Fusion and Milan, nicely restyled and much improved for 2010, offer the mid-size segment’s best gasoline four-cylinder fuel economy, more powerful available V-6s, class-exclusive technologies—including blind spot detection and warning with cross traffic alert and Ford SYNC®—and more total passenger and luggage capacity than the Camry. The Fusion’s new look is sportier, more upscale and aerodynamically slicker. The new front end sports large, wrap-around headlamps, a refined three-bar grille over an aggressive lower air intake, a power-dome hood, and new aerodynamic underbody shields to further boost its fuel economy. Around back, more integrated tail lamps contribute to a smoother, more appealing look.
The interior design is more technical and contemporary, with new metallic trim finishes on the instrument panel, center console, doors and steering wheel. A new instrument panel offers soft upper and lower skins—less hard plastic than typical Japanese sedans—and cool ice-blue lighting. The gauges have daytime backlighting and 3-D elements simulating the high tech, jewel-like look of a fine watch. And we love the new leather-wrapped steering wheel, with form-fitting "palm swells," and the very comfy new seats, with improved contours, more side support, smoother side bolsters and either textural or leather inserts with contrasting stitching.
All-New Hybrid
But the most exciting news is this all-new Fusion Hybrid. Together with its Mercury Milan Hybrid counterpart, it joins the Ford Escape and Mercury Mariner (compact SUV) Hybrids to double both the size and volume of Ford Motor Co.’s hybrid lineup. The Ford Hybrid team has developed a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors," Ford engineers assert, "to deliver optimal driving performance and fuel economy," Driving a Fusion Hybrid on city streets and in urban freeway traffic near Ford’s Dearborn, MI Product Development Center on a bitter cold winter afternoon, we were impressed by its efficiency "coaching" system, which Ford calls SmartGauge™ with EcoGuide, and by how seamlessly and transparently it transitioned from gas to electric power, and back. We achieved an average of 38.4 mpg driving normally with traffic and 48.6 mpg very slowly, feather-footing our way along while ignoring irritated drivers behind.
Among this next-generation system’s key features are an ultra-efficient new 2.5-liter four-cylinder "Atkinson cycle" engine good for 155 hp and 136 lb.-ft. of torque mated to an electronically-controlled continuously variable transmission, or "e-CVT." Intake Variable Cam Timing (iVCT), enable seamless transitions from gas to electric and vice-versa, while both spark and cam timing are varied according to engine load to optimize efficiency and emissions. Enhanced electronic throttle control reduces airflow on shutdowns, which reduces fuel need on restarts, and a "wide-band lambda sensor" analyzes air-fuel ratios and adjusts the lean/rich mixture to keep the system in balance and minimize emissions.
The new 275-volt nickel-metal hydride (NiMH) battery is smaller, lighter and optimized to produce 20 percent more power. Cooled by cabin air, its improved chemistry allows it to run at higher temperatures, and an added variable voltage converter boosts voltage to the battery to operate the motor and generator more efficiently. A "smarter" climate control system with an electric air-conditioning compressor minimizes engine usage by running it only as needed for heating and cooling.
The brake system delivers full regenerative braking (when the drive motor becomes a generator), backed up by friction braking as needed, to capture nearly 94 percent of the energy normally lost through friction in braking and send it back to the battery. And, as we noticed during our drive, it delivers much better brake pedal feel compared to the previous system.
The hybrid system also allows the Fusion and Milan Hybrids to operate longer at higher speeds in electric mode than competitive systems. They can run up to 47 mph in pure electric mode, approximately double the speed of some competitors. "Because our hybrid can run at a much higher speed in electric mode, you can do so much more in city-driving situations," says Ford Hybrid Applications Manager Gil Portalatin. "Under the right conditions, you can drive in your neighborhood or in mall parking lots without using a drop of gasoline.' With the 41 city and 36 hwy ratings, Fusion and Milan Hybrids can achieve a driving range of over 700 miles on a single tank of gas.
The bottom line of all this advanced technology is a very "normal" driving experience requiring little sacrifice in exchange for superior fuel efficiency vs. Toyota’s Synergy Drive or anyone else’s similar system. And then there’s Ford’s SmartGauge™ with EcoGuide, which cleverly coaches drivers on how to optimize their hybrid’s efficiency performance.
It uses two high-resolution, full-color liquid crystal display (LCD) screens flanking the speedometer that can be configured to show different levels of information. The approach is multi-layered: A tutorial mode helps drivers learn about the system and its instruments, while tech enthusiasts will enjoy detailed gauges that help them become more efficient. The system even "grows" leaves and vines on-screen to reward efficient driving.
Drivers can choose one of four data screens: The basic "Inform" screen displays fuel level and battery charge status; "Enlighten" adds an electric vehicle mode indicator and a tachometer; "Engage" adds engine output power and battery output power; and "Empower" adds power to wheels, EV power threshold and accessory power consumption. All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, transmission gear and trip data—trip fuel economy, time elapsed fuel economy and miles to empty. There’s even an engine coolant temperature indicator that turns green when the engine is warm enough to allow engine shut-off and restart for full EV operation.
The 2010 Fusion Hybrid is differentiated from conventional models by "road and leaf" hybrid badging on the sides and rear, eco-friendly seat fabric made from post-industrial 85-percent recycled materials, a standard 110-volt power outlet and unique 17-inch, 15-spoke wheels. Anyone considering investing in a mid-size hybrid sedan should give this one a serious look and an extended drive. It should arrive in Ford dealer showrooms by spring 2009.
And while it is true that Japanese automakers Honda and Toyota saw the potential of gasoline-electric "hybrid" technology earlier, invested heavily in it sooner and brought it to market first, it is also true that the top two U.S. makers have assumed hybrid fuel-efficiency leadership as of 2009 with their own state-of-the art technology. While GM is offering fairly affordable mild hybrid sedans and more expensive, high tech 2-Mode hybrid SUVs and trucks, Ford has redesigned its already excellent parallel hybrid system— and is expanding its availability to the substantially upgraded 2010 Ford Fusion and Mercury Milan midsize hybrid sedans.
The EPA estimates for these ultra-fine new Fusion and Milan Hybrids are an impressive 41 mpg city and 36 highway, which beats Toyota’s ’09 mid-size Camry Hybrid by eight and two mpg, respectively. They are, Ford says, the most fuel-efficient midsize sedans in America.
Design and Features
The conventional Fusion and Milan, nicely restyled and much improved for 2010, offer the mid-size segment’s best gasoline four-cylinder fuel economy, more powerful available V-6s, class-exclusive technologies—including blind spot detection and warning with cross traffic alert and Ford SYNC®—and more total passenger and luggage capacity than the Camry. The Fusion’s new look is sportier, more upscale and aerodynamically slicker. The new front end sports large, wrap-around headlamps, a refined three-bar grille over an aggressive lower air intake, a power-dome hood, and new aerodynamic underbody shields to further boost its fuel economy. Around back, more integrated tail lamps contribute to a smoother, more appealing look.
The interior design is more technical and contemporary, with new metallic trim finishes on the instrument panel, center console, doors and steering wheel. A new instrument panel offers soft upper and lower skins—less hard plastic than typical Japanese sedans—and cool ice-blue lighting. The gauges have daytime backlighting and 3-D elements simulating the high tech, jewel-like look of a fine watch. And we love the new leather-wrapped steering wheel, with form-fitting "palm swells," and the very comfy new seats, with improved contours, more side support, smoother side bolsters and either textural or leather inserts with contrasting stitching.
All-New Hybrid
But the most exciting news is this all-new Fusion Hybrid. Together with its Mercury Milan Hybrid counterpart, it joins the Ford Escape and Mercury Mariner (compact SUV) Hybrids to double both the size and volume of Ford Motor Co.’s hybrid lineup. The Ford Hybrid team has developed a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors," Ford engineers assert, "to deliver optimal driving performance and fuel economy," Driving a Fusion Hybrid on city streets and in urban freeway traffic near Ford’s Dearborn, MI Product Development Center on a bitter cold winter afternoon, we were impressed by its efficiency "coaching" system, which Ford calls SmartGauge™ with EcoGuide, and by how seamlessly and transparently it transitioned from gas to electric power, and back. We achieved an average of 38.4 mpg driving normally with traffic and 48.6 mpg very slowly, feather-footing our way along while ignoring irritated drivers behind.
Among this next-generation system’s key features are an ultra-efficient new 2.5-liter four-cylinder "Atkinson cycle" engine good for 155 hp and 136 lb.-ft. of torque mated to an electronically-controlled continuously variable transmission, or "e-CVT." Intake Variable Cam Timing (iVCT), enable seamless transitions from gas to electric and vice-versa, while both spark and cam timing are varied according to engine load to optimize efficiency and emissions. Enhanced electronic throttle control reduces airflow on shutdowns, which reduces fuel need on restarts, and a "wide-band lambda sensor" analyzes air-fuel ratios and adjusts the lean/rich mixture to keep the system in balance and minimize emissions.
The new 275-volt nickel-metal hydride (NiMH) battery is smaller, lighter and optimized to produce 20 percent more power. Cooled by cabin air, its improved chemistry allows it to run at higher temperatures, and an added variable voltage converter boosts voltage to the battery to operate the motor and generator more efficiently. A "smarter" climate control system with an electric air-conditioning compressor minimizes engine usage by running it only as needed for heating and cooling.
The brake system delivers full regenerative braking (when the drive motor becomes a generator), backed up by friction braking as needed, to capture nearly 94 percent of the energy normally lost through friction in braking and send it back to the battery. And, as we noticed during our drive, it delivers much better brake pedal feel compared to the previous system.
The hybrid system also allows the Fusion and Milan Hybrids to operate longer at higher speeds in electric mode than competitive systems. They can run up to 47 mph in pure electric mode, approximately double the speed of some competitors. "Because our hybrid can run at a much higher speed in electric mode, you can do so much more in city-driving situations," says Ford Hybrid Applications Manager Gil Portalatin. "Under the right conditions, you can drive in your neighborhood or in mall parking lots without using a drop of gasoline.' With the 41 city and 36 hwy ratings, Fusion and Milan Hybrids can achieve a driving range of over 700 miles on a single tank of gas.
The bottom line of all this advanced technology is a very "normal" driving experience requiring little sacrifice in exchange for superior fuel efficiency vs. Toyota’s Synergy Drive or anyone else’s similar system. And then there’s Ford’s SmartGauge™ with EcoGuide, which cleverly coaches drivers on how to optimize their hybrid’s efficiency performance.
It uses two high-resolution, full-color liquid crystal display (LCD) screens flanking the speedometer that can be configured to show different levels of information. The approach is multi-layered: A tutorial mode helps drivers learn about the system and its instruments, while tech enthusiasts will enjoy detailed gauges that help them become more efficient. The system even "grows" leaves and vines on-screen to reward efficient driving.
Drivers can choose one of four data screens: The basic "Inform" screen displays fuel level and battery charge status; "Enlighten" adds an electric vehicle mode indicator and a tachometer; "Engage" adds engine output power and battery output power; and "Empower" adds power to wheels, EV power threshold and accessory power consumption. All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, transmission gear and trip data—trip fuel economy, time elapsed fuel economy and miles to empty. There’s even an engine coolant temperature indicator that turns green when the engine is warm enough to allow engine shut-off and restart for full EV operation.
The 2010 Fusion Hybrid is differentiated from conventional models by "road and leaf" hybrid badging on the sides and rear, eco-friendly seat fabric made from post-industrial 85-percent recycled materials, a standard 110-volt power outlet and unique 17-inch, 15-spoke wheels. Anyone considering investing in a mid-size hybrid sedan should give this one a serious look and an extended drive. It should arrive in Ford dealer showrooms by spring 2009.
Friday, March 19, 2010
24 Hour Roadside Assistance, Just 1 Of The Great Reasons To Buy Certified
We’re always here for you.
Wherever your travels take you, you’re never alone with Ford Motor Company’s 24-hour Roadside Assistance program.
Complimentary Roadside Assistance is provided for the duration of our powertrain limited warranty coverage, which means you’re automatically covered for 6 years or 100,000 miles from the original in-service date. That's 24 hours a day, seven days a week, all yearlong, in case of breakdown, blowout, bad weather, etc.
Our program even covers you for things that aren’t the car’s fault, such as if you run out of gas, lose your keys and more.
Roadside Assistance will:
•Mount your spare if you have a flat tire
•Jump start for dead batteries
•Unlock your vehicle if you are locked out (doesn’t include the cost of making spare keys)
•Bring you fuel if you run out, up to two gallons of gasoline or five gallons of diesel fuel at no charge
•Tow your disabled vehicle to the nearest qualified Ford or Lincoln Mercury Dealership within 35 miles
•Notify the police for you if you need assistance.
Plus, if you have trouble far from home, Ford CPO gives you the additional benefits of:
•Travel expense reimbursement, worth up to $500, for up to three days of lodging, meals and rental vehicle if breakdown occurs more than 100 miles from home.
•Destination expense assistance of up to $75 to cover the emergency cost of a taxi, shuttle or rental car to get you to your destination
•Rental car reimbursement of up to $30 per day for up to five days if your vehicle requires overnight mechanical repairs
Roadside Assistance is available to you whenever you need it, throughout the 50 United States and Canada
Check out http://www.fordcpo.com/ford/ for more info
Or Go to http://www.robinsford.com/ to see our great line up of new and certified used car's
Thursday, March 18, 2010
2011 Ford Edge
The Ford Edge has been one of the most distinctive crossovers on the market ever since its introduction, featuring a unique stance that truly sets it apart from the rest of the competition: While a Chevrolet Equinox, for example, is 72.5 inches wide, the Ford is more than a foot wider, measuring 87.5 inches across. But that difference hasn’t translated into additional customers for the Ford, as the Edge routinely trails the Equinox on the sales charts. The January totals showed the Edge earned 6,243 sales for the month, with the Equinox attracting 9,513 customers during the same time period. The Blue Oval hopes to change things around this year, and a significant overhaul for the 2011 Ford Edge just might do the trick.
The new model gets a serious facelift and now features the kind of “wide-mouth” grille made famous by Audi, along with some subtle adjustments to the rest of the exterior. Naturally, the interior was refreshed as well, with Ford engineers putting the emphasis on improving fit and finish and reducing noise levels. The ‘11 Edge will feature the latest MyFord Touch and Sync technologies, too, but the key advantage the new model brings when compared to the current Edge is found under the hood.
The only engine available on the ‘10 Edge is the same Duratec V6 the vehicle has been hauling around for years. The engine offers a competent 265 hp and 250 lb-ft of torque, but it’s a near disaster at the gas pump. The current EPA ratings for the Edge are 18/25/20 for city/highway/combined driving, and that’s for the front-wheel-drive model. If you want all four wheels moving, your mileage falls to 17/23/19. For comparison’s sake, the FWD Equinox turns in a line of 22/32/26, while the AWD Chevy goes 20/29/23. The difference? The Equinox is available with a four-cylinder engine.
Well, now the Edge will be, too, and it’s not just any old four-banger: The vehicle gets Ford’s first four-cylinder EcoBoost powerplant, which is expected to ecoboost fuel efficiency by 30 percent as compared to the Edge’s 2006 numbers (no, that’s no typo; Ford is using ‘06 as a baseline). This should deliver “class-leading fuel economy” according to the Blue Oval, along with “impressive power and torque.”
In addition, the Edge will offer two V6 options for 2011, including a more-efficient 3.5-liter engine and a higher-performance 3.7-liter unit borrowed from the Ford Mustang. The former delivers 285 hp and 253 lb-ft of torque; the latter, offered on the Edge Sport, ups the power levels to 305 hp and 280 lb-ft of torque. Both of these engines feature Ford’s Twin Independent Variable Camshaft Timing and get mated to six-speed automatic transmissions, with the Sport model offering paddle shifters, of course.
Also added to the Edge Sport will be 22-inch aluminum wheels with black spoke accents, a model-specific grille treatment, a specially tuned suspension, the requisite chrome exhaust tips and a variety of other cosmetic improvements.
The end result? Look for this wide-body crossover to appeal to an even wider range of customers when it goes on sale later this year.
Friday, March 12, 2010
Diesel Emissions System
The new Power Stroke® engine and 6R transmission deliver improvements to horsepower, torque, towing, hauling, reliability and fuel efficiency while meeting the new, stricter government diesel emissions requirements with a state-of-the-art emissions system.
Wednesday, March 10, 2010
Dual LCD SmartGauge™ Cluster with Eco Guide
The exclusive dual LCD SmartGauge™ Cluster with EcoGuide is an innovative gauge cluster that provides real-time information to help you derive the most efficiency from your Fusion Hybrid. SmartGauge™ with EcoGuide uses dual liquid crystal display (LCD) screens on either side of the center-mounted speedometer. A tutorial built into the display lets you choose one of four data screens for the level of information you want - Inform, Enlighten, Engage or Empower - and explains your options within each. Steering wheel-mounted controls make it all easy. All levels can indicate instant fuel economy; fuel economy history; odometer; engine coolant temperature; plus trip data including fuel economy, time-elapsed fuel economy and miles to empty. Watch the display grow leaves when you drive efficiently. Or watch them fade when you don't. More leaves = more mpg (up to 41 mpg city). This green motivator works during any of the four display modes.
Tuesday, March 9, 2010
6.7L Power Stroke® Diesel Turbocharger
You’re on the road, ready to pass, you hit the gas … wait for it … wait for it … then the turbo kicks in. No good. When you need power, you need it now. That’s why the 2011 Super Duty® moved the turbocharger between the cylinder heads and the top of the block, and moved the exhaust manifold inboard and adjacent to the turbocharger. Closer proximity means faster air displacement and more power. Tack on the fact that this turbocharger uses a light, single-shaft design, dual-sided compressor wheel and articulating turbine vanes that vary the flow of air based on the accelerator, and you have a turbocharger that gives you more power and torque. When you need it most.
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